WWE files trademark for name of upcoming A&E series

WWE has filed for another trademark as the company applied for “WWE Rivals” on June 1 for entertainment purposes with The United States Patent and Trademark Office. Here is the description:

“Mark For: WWE RIVALS trademark registration is intended to cover the categories of entertainment services, namely, a show about sports entertainment; entertainment services, namely, the production and exhibition of a documentary series; entertainment services, namely, a talk show; entertainment services, namely, a show about sports and entertainment; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; entertainment services, namely wrestling-related on-going reality based television program; entertainment services, namely, a television show about entertainment; entertainment services, namely, an on-going reality television show; providing wrestling news and information via a global computer network or commercial online service; entertainment services, namely, provision of entertainment information and news; entertainment services, namely, provision of entertainment information and news rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports, entertainment and related topics via an online community portal; providing a website in the field of sports entertainment; entertainment services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs.”

WWE Rivals is the name of the upcoming A&E series which is set to begin on July 10. The description of the show is Freddie Prinze Jr. an actor and former WWE writer, leading a roundtable discussion about various rivalries including Steve Austin vs. The Rock, Bret Hart vs. Shawn Michaels, The Undertaker vs. Kane, John Cena vs. Edge, and the Monday Night Wars between WCW and WWE.

New episodes of “Biography” will also return on this date. Legends featured this season include The Undertaker, Goldberg, The Bella Twins, Lex Luger, Edge, Kurt Angle, Rey Mysterio, D-Generation X, and a look at WrestleMania 1.

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